Build the
world
around
the event.

CLUBHOUSE Class of 2020 campaign cube
The project

A homecoming campaign identity for the SpelHouse 20 Alumni Association — built around class pride, HBCU tradition, and looking forward.

The concept centered the Class of 2020 and translated that idea across the logo, ticket promotion, announcements, Instagram Stories, and event information. The broader SpelHouse 20 brand system is rooted in legacy, connection, community, leadership, service, and impact.

Client
SpelHouse 20 Alumni Association
Concept
CLUBHOUSE
Homecoming Branding
Scope
Campaign identity, social
Role
Creative direction & marketing

One concept.
Many moves.

The identity was designed to remain recognizable across promotional months, from ticket sales to event information or last-minute updates.

NAVY
SKY BLUE
CRIMSON
CREAM
GOLD
CHOCOLATE
CLUBHOUSE 2020 Vision homecoming logo

Good ideas
deserve a shot.

LET’S TALK