Turn ten years into a lit weekend.
A promotion campaign for a reunion that evoked nostalgia and drove engagement, leading to ticket sales.
The reunion needed a visual system that would make a multi-event weekend feel connected from the first announcement through the final day. The creative team translated reunion information into promotional graphics, an official 10-year reunion jersey, classmate-focused content, and a curated three-day weekend of events.
From promo
to keepsake.
The work shifted between practical reunion communications and more personal, nostalgic pieces designed to get classmates more excited about reconnecting.
Personal. Familiar. Made to reconnect.
Classmate profiles brought familiar faces into the campaign, giving the reunion a personal, nostalgic voice.
From a weekend to a keepsake.
An official 10-year reunion jersey extended the identity into something classmates could wear and keep.
One weekend. Every detail connected.
The event schedule made the three-day experience easy to follow while keeping the campaign’s visual identity consistent.